Choose The Cup With a 90% Consumer Approval Rating
KALAMAZOO, Mich. (December 1, 2009) – Fabri-Kal is excited to announce the newest addition to the Greenware® family – a fresh new stock design, available starting this month. The attractive design tells your customers you are committed to making a difference and is available on the full line of Greenware cold drink cups in 7, 9, 10, 12, 16, 20 and 24 oz. sizes, and Greenware portion cups in 2, 3.25 and 4 oz. sizes.
Enhance your brand. Let your customers know you are making a difference by using Greenware products – FREE Greenware merchandising materials are now also available.
Greenware annually renewable cold drink cups, portion cups and lids are made entirely from plants – not petroleum. Made in the U.S.A. from IngeoTM biopolymer, the Greenware product line is 100% compostable in actively managed municipal or industrial facilities, where available. With Greenware products you don’t have to sacrifice performance and clarity for an eco-friendly product—Greenware satisfies all of these needs.
Good for your business. Your customers want Greenware products: Of those consumers who visit foodservice establishments 5, or more times, every 2 weeks…
- 90% find the Greenware proposition very or somewhat appealing
- 88% would be interested in using Greenware in a foodservice establishment
- 84% would view a foodservice establishment more positively if it offered Greenware
- 50% of consumers would visit a foodservice establishment more frequently if it offered Greenware cups
*Consumer Research Source: Proprietary Study Conducted April 2009
To find out more about Greenware® products, to learn about Fabri-Kal’s No Greenwashing Pledge and to locate composting facilities in your area, visit www.f-k.com/green.
About Fabri-Kal
Fabri-Kal is a leading provider of plastic foodservice and custom thermoformed packaging solutions. As one of the largest thermoformers in North America, Fabri-Kal’s customer base includes thousands of foodservice operators and dozens of consumer product manufacturers. Headquartered in Kalamazoo, Mich., and in continuous operation since 1950, Fabri-Kal employs more than 800 people in five manufacturing, printing and warehousing facilities throughout the United States. More information about Fabri-Kal may be found at the company’s website, www.f-k.com.
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